Fujifilm price rise – What does it mean for you?
Fujifilm are at it again, upping the prices of their film range. If this seems like it was not long since the last one, you would be right. It was only last year that they announced a 20% increase in film prices across the board. And now they are going to be raising their prices again, as you can see here on the Fujifilm website.

So what does this mean for the consumer? Well, the news is not good really. As this could mean larger price rises, depending on your country and the import duties that are applicable. It also means we are locked into a destructive cycle, that will ultimately end in Fujifilm ceasing production of film. Every time they increase the price it makes it harder for people to buy the products, which means less are sold and then the price has to go up again. This also means that the price of developing film will go up, as the chemicals used to do this become more expensive.

I have made no attempts to disguise my dislike for Fujifilm’s policy towards their film customers. It seems like they view us as an inconvenience and something that they cannot wait to get shot of. I have written about this in the past, click here.

So, what happens now? Well, the prices will get higher and eventually the products will be cut. Which is a shame, but it is not the end of the world. There are still other companies making film, Adox, Agfa, Kentmere, Ilford, Kodak, Rollei, Foma and the new kid on the block Lomo. And some of them are trying to progress and make new film or different emulsions.

What can you do? Well, you can buy more film, that would help. But you could also change the way you shoot. Be aware that films are going to change and prepare for it. Check out what your alternatives are and stock up with them and practice. Save money by developing at home, which is also good for developing your style, the money you save could be put towards buying more colour film or colour developing, whatever tickles your fancy.

Help promote film photography too. Start a group, or join one and tell people about film. It seems that with the general consumer many people are unaware that film still exists, so show them. Be vocal and share with others the joy of shooting with film and it will get stronger. Vote with your shutters, people. Get out there and shoot. And screw Fujifilm, we can find alternatives.