dubblefilm launches SHOW a 35mm film camera
Straight out of the leftfield, dubblefilm launches SHOW a 35mm film camera! Not a new film stock, not a disposable camera, but an actual camera that you can reload. Which of course is fantastic news.
You might have heard of dubblefilm on the site before. dubblefilm is a Barcelona-based photography brand launched in October 2017 as a spin off from an iOS photo app called dubble. dubblefilm aims to bring creativity and fun to the analogue community.
Their range of speciality 35mm films with effects and accessories such as nylon camera straps in bold colours can be found in many stores worldwide.
SHOW me the camera
And now they have decided to branch out with a new camera. But before you start complaining about it lacking certain functions you should know it is a very simple, cheap and easy to use camera. Something that will help to introduce a new generation to the joys of shooting film without costing them a fortune.
SHOW is a very important addition to the dubblefilm product range. I hope that it is a huge success for them, as I know they have been working really hard to make this happen.
SHOW is a fun, affordable 35mm reusable camera with flash. Ready to replace the insanity of disposable cameras as well as providing an alternative to overpriced 2nd hand cameras during this huge 35mm film revival we’re experiencing.
SHOW can use any colour or black & white 35mm film. The pack includes a cotton neck strap, custom Nähe case by Hightide Japan and Riso printed instructions illustrated by Jose A. Roda!
Camera specifications:
► 32mm Lens f=8
► Shutter speed 1/125s
► Focus = 1m to ∞
► Electric flash powered by one AAA battery
► Size: 114mm(W) x 63mm(H) x 35mm(D)
► Weight: 100g
Case specifications:
► PVC with metal zip
► Size: 118mm(W) x 89mm(H) x 60mm(D)
► Inside and outside pockets
► Cotton neck strap
Worldwide launch 10 September 2020 online and selected stores You can snag one at dubblefilm.com
Check out the sample photos below.
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I hope this is a success and shows the big camera makers that there is a market for a new, higher quality film camera. Maybe a modern Canonet.
There is a market for everything, though not for everybody. The jump from niche products to mass production is huge and even with lackluster development on the mass market with numbers shrinking the gap between both is still enormous.
Film remains niche and that niche is driven by enthusiasm and throttled by price for film, development, prints, scans, the speed and easy handling and the availability of trustable equipment to the purpose (serious, or fun photography).
For me Film is dead 2.0 is happening (excluding Instax). Film is 3-4x more expensive, development and print is cumbersome still and development and print cost are creeping up, too. Yes, I understand the arguments, but the numbers don‘t favor well into 35mm film shooting, like we did in the past, it becomes as costly as medium format, driving my shot-count down to a level that it becomes secondary. Digital kicks back in again, as most cameras since 2012 are pretty good – and I can still get the final product, my picture printed.
It‘s the dilemma of the industry self-suffocating either way they may want to go (raise or keep cost of film photography).
Without solid new cameras and easy shot2print processes it will never touch the masses, as instax has.
I second what Carlos mentioned. With the current affairs of international level and the pandemic seeming to last for a while. The main driver for the market is still the availability of Film Cameras. If we go to say ebay, there has been a spike in the prices of any film camera there is for sale. Which few years back was not that much. Yes there have been some stupid celebrity endorsement which has driven this market to become very niche and it will go to a point where a beginner or an enthusiast would just stay away from film when a 10 year old used DSLR costs less than a 20 year old film camera.
I have a Canon Elan 7n that I bought new in 2006. I also have a Yashica T3, a Leica IIIa and a Toyo 4×5. A lack of cameras is not my problem. I agree with Carlos, Film is dead 2.0 is happening right now.
Even though it is probably the same as the Harman Reusable camera, I applaud a new product. As to the other comments…all I can say is you’re entitled to your opinions & to use whatever you wish.
Wish I could applaud, but from what I have seen regarding the film camera world is that no camera manufacturer is going to undermine their investment in digital and supply a decent reliable manual 35 or 120 camera that is affordable. Leica, the only maker of new film bodies, has ensured they will not be part of films sustainability by pricing their M bodies at a point where very few can or will ever afford them and there seems no company is game to enter the market with a simple $500-$1000 manual workhorse that could provide something of a foundation for longer term support. No-one makes suitable shutters either, as far as I know. Cheap junk will not sustain anything and I would say will not introduce all that many people to film even for the medium term, anyone really ‘interested’ gets an older camera to learn on. Second hand prices have reached levels that reflect a fad, an unsustainable spike that will if it lasts much longer will actually hasten the demise of affordable film. I hope I’m proved wrong!!!