The Complete Tokyo Camera Shopping Guide


by Bellamy /

4 min read

The Complete Tokyo Camera Shopping Guide
As many of you may know, I have written buyers guides on Tokyo, that have been very popular. But some have mentioned that they are hard to navigate on the site. I am a man who likes things to be uncomplicated, so I thought it might be nice of they were all in one place.

My Tokyo camera buyers guides are probably one of the most popular series of posts on the site, and I have met many people in Tokyo who have been shopping and have found what they need thanks to them. I am really happy to have people find what they want and have a nice time doing it.

The first guide is for Shinjuku and surrounding areas.

A little note about this is that Yodobashi camera has been left off the list. Yodobashi is the big boy in the area and sells everything. But only new, nothing used. This is the place to come for new cameras that may not be available outside of Japan. The film department is the stuff of legend, despite it shrinking in recent years.

Top tips: Check the camera has English menus, Sony and Panasonic do not because they want you to by the higher priced “international” versions to stop gray market exports. Oh, and haggle. If you are a tourist then you automatically get 5% off (tax free). But you can get more. Almost all items in the store have points available for point card holders. If you are a tourist then you don’t need or want these points. You can get them to know these off the price for larger items, especially if you have cash. And this could net you up to 10% more off in some cases. Don’t be afraid to ask. Shy kids get no sweets.

Touristy stuff: Check out Kabukicho after dark. The red light and bar district is a lot of fun in the evenings. Careful who you shoot though, there are some rather unsavoury characters there and you could find yourself in a spot of bother. If in doubt, don’t take pictures of the touts and pushers. It is better to ask in this area if you don’t know your way around.

The second guide is Ginza and surrounding areas

Not a lot has changed with regards to this guide. The Ricoh service centre has moved away, but Ring Cube is still there.
One I forgot to mention is the Crumpler Ginza store, which is not a camera shop, but a cool bag shop that yours truly used to work in.

Top Tip: Check the cameras in Lemon very very carefully. They do not check them themselves and do not set the prices, so the camera could say A rank, but could really be junk. Make sure you test them, as they don’t do returns, even if it breaks 5 minutes after walking out the door.

Touristy stuff: If you are in the Ginza area then you owe it to yourself to go to the ultimate foreigner tourist spot, the Tsukiji fish market. But be warned, there are some rules. If you go there early, you might be lucky enough to get a ticket for the auction. But the tickets are limited, so if you missed the chance then you have a long wait until the main market opens to tourists. Carry as little as possible, smaller bags are better. Wear shoes that you don’t mind getting wet, because you will. Keep your eyes and ears open, it is a place of work and they are not going to move for you. With that you should be good.

The final guide is Northern Tokyo and surrounding areas

But this is a bit of a misnomer. It should really be North and western Tokyo, as this one is a bit spread out. But it was designed with the idea that you could take a day and walk it. Which I have done many times. Not a lot has changed.

Top tip: A lot of the places in Akihabara can be bargained with, much in the same fashion as Yodobashi. The Yodobashi in Akihabara has a great film selection too. Well worth a look.

Touristy stuff: Take a stroll through Ueno park, there are so many people to take pictures of it really is staggering. Get lost around the backstreets on Akihabara to see the weirdest shops.

The map

I made the map, which has been viewed over 10,000 times now. It is by no means complete, there are places that I have deliberately left off, you will have to find them on your own. That is part of the joy of rolling around Tokyo though, finding the little places.

Notes on travel
If you are coming in the summer be prepared for it to be insanely hot and humid. Stay hydrated and carry a hand towel with you, you will definitely need it. Silica gel in the bag wouldn’t hurt.
If you are coming in the winter be prepared for it to be bitterly cold. The light will be amazing though, very bright and beautiful golden hours.
Carry cash, it is a very safe city. ATM’s can be problematic (language or availability) so always have some cash. Often stores will offer a discount for cash too. Money talks.

I hope this makes things a lot easier for you all and that you have a fantastic time if you are coming to Tokyo. Shoot, eat and enjoy.

33 comments on “The Complete Tokyo Camera Shopping Guide”

    Kenny Lam May 29, 2013 at 1:56 pm / Reply

    Any Kyoto Camera shopping guides?
    going there in july ><

      Nhan May 30, 2013 at 9:34 am /

      Naniwa camera is the biggest used camera store in Kyoto and they have the best price in the whole region. Make sure you wont miss them :-)

      Kenny Lam June 2, 2013 at 11:07 pm /

      I’ll make sure I put that into my 8 day Kyoto plan
      Thanks for telling me><

      Emilio Villegas February 21, 2015 at 8:25 pm /

      Hi Japancamerahunter, thanks for this awesome guide. I’m flying to Tokyo and Seoul in September and I’m planing to do a rather large lens buy in Tokyo ( either used or new if the used copy is ok) of the Nikon 24-70 and maybe a 300mm prime. I will do this in my last day to avoid blowing of money that I might need in the trip before. Do you recommend getting all the cash or paying with a credit card should be ok? The total should be around 2000+ € so I’m a bit worried about carrying it all , not because of the safety but because I might loose it :p and also because of the ATM fees.

    Chan June 5, 2013 at 1:09 am / Reply

    How about the Nagano prefecture and Matsumoto city (+surrounding areas)?
    I’ll be going there but since I’m a student, my wallet isn’t full enough :p
    So, bargain shopping is a must… any tips?

      Bellamy June 5, 2013 at 6:36 am /

      Sorry, I have no idea about those areas. I have never been to Nagano.

    Francois June 27, 2013 at 11:21 pm / Reply

    I went to Tokyo last month (we could not hook up unfortunatley )and your guide was really useful. My hotel was near Ginza so i spend a afternoon in that area going from store to store. Finally i got a nice Nikon FM2 from the Nikon store. Really a good guide for a lost tourist like me.. On your recommendation, i went to that camera fair in Shibuya and it was really, really cool. Thanks!!!!

    Dai Furuta June 27, 2013 at 11:28 pm / Reply

    Yes, on this Sat I am going Tokyo! Can’t wait to check out your Camera shops that are listed on this site. I can feel already excitement!

      Dai Furuta June 27, 2013 at 11:31 pm /

      Well can’t really say Your camera shops. Sorry about that. I meant to say your recommendation camera shops.

    Eddy October 20, 2013 at 6:56 pm / Reply

    Thanks for the great guides! I never would have found some of those places in a million years! It was a great way to spend a rather wet weekend here on business.

    As I was staying near Ginza I started there. I was amazed at the stock but often dismayed at the price. I kept my wallet closed and headed out to Nakano and Nitto Camera because I’d seen a lovely Konica II advertised on their website for not much money. A friendly husband and wife team (I think) greeted me and it was an easy sale. The Konica was in beautiful condition but the shutter was sticky so unless fixed it’s a pure ornament. But at the price I was happy as it is a beauty and maybe I can fix it.

    I then moved on to Shinjuku. I walked past the entrance to ‘New Camera’ a couple of times before spotting it so thank you JCH for the map. They are indeed pretty grumpy in there but I nearly got a smile at one point (I was handing over money at the time!). I read up over night about the Konica rangefinders and decided these things are hidden gems. Again for not much money (about the same as the II) I got a IIIa. Not as pretty or as in as good condition as the II but this one appears to function properly. We will see….

    Oh and I bought a 2nd hand 18mm XF lens from MAP for my XE-1. And a nice book on vintage cameras!

    My favourite shops so far have actually been the grumpy old men places like New Camera and Chuuko Camera Box. They have so much stuff and finding the good in the dross is half the fun. For someone like me there’s lots of affordable interesting stuff there. MAP is great for being so slick – a complete contrast. Their service was very impressive. The Ginza stores are, no surprises, very expensive except maybe Lemon. I’m not a Leica shopper so ‘just looking’ there.

    Alvin LIm January 1, 2014 at 10:50 pm / Reply

    What if I have I want to sell used lenses? Will I get a good price for those in good condition?

    Brian April 30, 2014 at 8:37 pm / Reply

    Thank you for this list. It made camera shopping way easier, especially for someone who doesn’t speak the language. Superb!

    oink July 9, 2014 at 7:54 am / Reply

    Hi! I read in the first article “dont ask for discounts” yet here you mentioned please haggle and we can get discounts? So when can I haggle or not?

    Restoration January 1, 2015 at 8:18 am / Reply

    I am really thankful for your guides! Just curious, if you buy cameras in Japan are the buttons and language settings all automatically set in Japanese?

    Joe February 27, 2015 at 5:59 pm / Reply

    I visited lemon Ginza last Saturday and arrived by chance moments before the shop opened to find a bunch of elderly Japanese men waiting outside. They were talking patiently amongst themselves until the doors opened when they literally stampeded to a table covered with various camera items. They were grabbing lenses by the handful, you could hear stuff falling over and all sorts. Reminded me of the chaotic cctv footage you see from luxury handbag departments and the like at the start of Boxing Day sales. Had a laugh when I thought about your description of Tokyo camera shopping etiquette :) no idea what the fuss was as didn’t see anything special, but maybe I was too slow. Thanks for the great guide btw… Was useful in my 24hrs in Tokyo!

    sassuke March 1, 2015 at 5:46 am / Reply

    I am really thankful for your guides!

    Michael April 12, 2015 at 4:29 pm / Reply

    This is awesome! Visiting Tokyo soon and will read every bit of detail here :)

    Thanks Bellamy

    Xavier April 16, 2015 at 12:40 pm / Reply

    Hi Bellamy,

    First of all, thanks for your great job here.

    I live in Hong Kong and I’m fortunate enough to go to Japan quite often for work – taking 1 or 2 extra days for camera and lenses shopping! :) So I get the best from both cities!
    I’ve been to the shops you mention here and in your map, probably all of them, and still Map Camera is my top choice in terms of variety although a bit pricy and Fujiya for it’s junk and tripods sections.
    Is there any update on the map or other stores you could share with us again?

    What about medium format, which would be your preferred shop – if any?

    Thanks again and in advance and best wishes.

    KayChan May 4, 2015 at 5:41 pm / Reply

    Awesome read! I’ll have to check out those camera shops mentioned the next time we head back to the mainland. I would also check to see if there is a Kitamura camera shop out there. They sell both new and used camera lenses. If you don’t see what you are looking for you can also order the item to the store. Items usually arrive within 5 days. That seems to be my only option to buy lenses at other then Kojima Bic camera shop. Also check out Hard off thrift shop. You may be lucky to find an awesome lens for hella cheap. But be sire to inspect and test before purchase.

    Onsen-san May 18, 2015 at 5:44 pm / Reply

    Wondering if anyone has had experience with Champ Camera in Ginza? (use google translate, if needed)

    They had some good equipment in there and helpful staff.

    Gavin June 15, 2015 at 9:18 pm / Reply


    Thank you for the guides. This helped me hunt for lenses during my Japan trip last week.

    I was able to buy in alps a Leica summarit 50 f2 for my A7ii.

    Im definitely going back and look for great lenses.

    The guy selling automatically gave me a discount which is cool.

    Owen Buckley July 1, 2015 at 5:09 am / Reply

    Does anyone have any recommendations for 120 processing in Tokyo? Will be there for a month this summer and would rather get my film developed before carrying it back on the flight.

    tom July 31, 2015 at 9:36 pm / Reply

    Hi are there any shops that sell gray market Sony or Panasonic or Leica cameras? with English menus.


    (Export models in BIC are usually more expensive than the USA)

      Bellamy August 1, 2015 at 8:11 am /

      Sorry, not that I am aware of. Only the official export models are available as far as I know.

    Kat Gonzales October 16, 2015 at 10:34 pm / Reply

    My friends and I will be going to Japan in a few days. If I buy camera lenses, say for example in the Shinjuku area, will I be able to pay for the lenses thru credit card?? Thank you.

    zam February 24, 2016 at 6:20 am / Reply

    Thanks for this amazing guide! Where in Tokyo would be convenient to look for Sony RX100 ? Thanks again!!

    Rafael Ryder May 1, 2016 at 10:56 am / Reply

    Thank you for taking the time to put this guide together. I was one of those individuals who believed that Japanese cameras (newly released) could be found at a significant discount. Utilizing your provided links, I performed a precursory search for brand new professional series Canon equipment (1 DX MarkII, prime lens, etc). Item discounts varied from 0%-19% while some priced higher by 11% (vs USA pricing). I did not assume prices would be lower in Japan because they were purchased in Japan, I based this on the Dollar – Yen exchange and Canon’s decision to raise prices in Canada by 20% in April (Ouch!). The Yen has made a recovery over the past year, but for the 3 years prior to that the Dollar was crushing it. Based on this, I will save money flying to Japan and I’ll get the added bonus of experiencing the grumpy old men.

    Therefore, the answer to the question, “are camera prices lower in Japan?” is “it depends.”
    Again, thanks for the great info.

    Trevor kreutziger May 4, 2017 at 2:18 pm / Reply

    Hi. I’m going to Tokyo in a few weeks and I’m looking for a black Pentax MX. Any advice would be great. Thanks.

    Matt V June 12, 2017 at 3:20 pm / Reply

    I went out on a Saturday and I had a blast following your map around the different parts of Tokyo. Thanks for the share!

    Greg October 1, 2017 at 8:08 pm / Reply


    Could you recommend any repair shops in Tokyo? I have a olympus mju ii with a lens issue.


    jesse martz January 10, 2018 at 9:30 pm / Reply

    Hey, excellent information on spots to check out!
    Looking for a piece of wisdom, perhaps. Do you have any recommendations on where I can sell a Nikon DSLR and some lenses possibly in exchange for different gear? I’d like to switch from DSLR to mirrorless and will be in Tokyo next month, so would like to check out all available options while there.

    Thanks for everything!

    Eduardus Evan May 20, 2018 at 6:54 pm / Reply

    what is the price for disposable camera in vending machine?

    aj September 27, 2018 at 11:55 pm / Reply

    exactly, what I was looking for! thank you Bellamy!

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