Tag: fujifilm lawsuit

Film News: Polaroid and Fujifilm heading towards court battle

In what is potentially hugantic news for the industry, Polaroid is threatening litigation for trademark infringement of its iconic square frame on the new Fujifilm Square line of instant films. Polaroid claims that the border of Fujifilm’s square film (where the chemicals  needed for development are) is “essentially identical” to the ones of Polaroid. While the actual […]