Film News: FuguFilm 400 Official Announcement
Since 2019, Horatio Tan at Street Silhouettes and I have been working together to bring to reality a new ISO 400 positive film and we feel there is no time like the present to let people know what we have been doing.
We know what you’re thinking. How is that possible? Still pinching yourself? Well, it’s true, we have been biting our tongues for three years on this (which has not been easy). We went through many test versions trying to get the right balance, the right saturation and the right ISO. Many of the chemicals that were used in the earlier slide films are simply banned by many regions, so changes have had to be made to adapt to a different supply chain and environment.
This, of course, presented serious challenges to the project. We had to try many different approaches and we went though many test versions of the film. You can actually see some of the earlier iterations of the film (albeit heavily edited by Horatio) on his blog. Follow the links below.
So, why are we coming forward now with this announcement? Well, Horatio is an idiosyncratic person. He thought that good news should come in threes, and that the previous two announcements were auspicious – seriously. Besides which, the film is nearing its last test iteration and will be ready for sale (barring any more worldwide shutdowns) in the near future. This isn’t something that might be happening, it is happening, and soon.
Why a slide film?
Horatio and I decided that we wanted to make a slide film, since we believe better results are easier to get when digitising colour positive film than digitising colour negative film. You only need a digital camera to digitise film. With colour negatives, you need a scanner (made to digitise positives) and a method of inverting the colour to convert the negative to a positive. It’s one less step and also does away with the explicit need for dedicated software to perform the inversion.
FuguFilm is a labour of love and passion for film photography. From a financial perspective, it is a lousy investment (which is why there isn’t more deep-pocketed people making new film). You can make much more money by just investing in private equity. But as people who truly believe in film, we believe we have a duty to do this to help secure the future of film photography.
Added to this, there is a complete lack of high speed slide films since Fuji cut the Provia 400x line in 2013. So it seems like a natural place to start for FuguFilm. You can expect more from us in the future.
FuguFilm will be ready when it is ready but it will be this year and will be sold at a price that is competitive and available in all major retailers. We don’t have a data sheet yet, as we are still in the final stages of Beta testing and the final analysis is not complete. As more information becomes available there will be updates on FuguFilm’s social media.
Thank you to everyone for your support and feedback so far, the response has been amazing. We hope to have more good news for you in the near future.
JCH & Horatio