JapanCameraHunter Soft Releases

Posted on by Bellamy

Japancamerahunter Soft Releases
Some of you might remember I was planning on making some soft release buttons a while back. Well, I had not forgotten and I have been busy putting the finishing touches on them. And now they are here!

Earlier on this year I posted a piece about the idea of making soft releases and wanted your feedback on what you would like to see. Well, I listened to your advice and Luke Satoru and myself finally came to the end version of the official JCH Soft Release.


The original versions had JCH on top, but that was not really popular. As was the lack of paint. So these releases have taken that on boards and as you can see they are beautifully simple.
Each release is hand milled and hand painted to the highest  standard. We are only making these in small batches to ensure that they come out perfectly. Because the brass is painted, it will wear over time to give you that beautiful patina and brassing that we all love on painted cameras.


At the moment only two colours are available, Red and Black. We thought these to be the most attractive colours. Although I am certainly open to suggestions for a limited run of special colour versions.


On the base of the release there is a discreet etching with LS for Luke Satoru and JCH for yours truly. We really wanted to keep these ones a lot more low key than the previous prototypes.

The releases will fit into any release screw on any camera that has one (which means loads and loads of cameras).

Oh, and the best thing? Free shipping. Anywhere.
Click here to get one

*Wow! That was quick. The first batch sold out immediately. Now releases are pre-order only, 2-3 weeks production time* 

I hope you like them.

12 Responses to JapanCameraHunter Soft Releases

Matt November 3, 2013 at 8:37 am

Looks really good!! What is the size (10mm?)?

Why is black paint more expensive than red paint? And am I correct that they’re $43USD!?! Tom Abrahamsson and Artisan Obscura both make beautiful soft releases (with a lot of attention to detail) at the higher end of the market and neither is near as expensive as this. I hopped over to the order page ready to purchase assuming they would be $20-something. For double that amount, you lost a sale.

    Bellamy November 3, 2013 at 9:11 am

    It costs me more than $25 to make each one of these. They are handmade and hand painted. With handmade items come higher prices, I cannot escape that. The shipping is included in the price too, so in actual fact they are no more expensive than others on the market.
    The black paint itself is more expensive than the red paint, and it took us a long time to find the black paint that would hold up well.
    I am glad that TA and AO can make them for cheaper, I assume they are making them themselves. Upon checking the Artisan Obscura website I noticed they are actually more expensive than mine once you include the shipping.
    And Tom’s releases are made from aerospace alloy, which is cheaper to buy than brass. His releases are excellent, but they are not brass like mine. Also, his releases do not include shipping either. So the prices are quite close to mine once you include that.

Jeff Wieser November 3, 2013 at 9:41 am

These look great! Thanks Bellamy for another exciting product. I used to have an Abrahammson release but it fell off my camera at some point and I’ve been rough riding since.

Joe November 8, 2013 at 3:54 am

Wow that was quick!

I ordered mine on Saturday and it arrived on Thursday already.
I wasn’t expecting a package from Tokyo to arrive in London so soon.
I thought you’d send it using a slower shipping method.

The finish on it is perfect. I’ve just put it on my x100 and it fits nicely. I’ve saving up for a Leica, so I might transfer it over when I finally get it, or order another one.


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